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Privacy Policy

Last Updated: March 20, 2026

1. Introduction – Who Are We?

Fulcrum Technologies Pty. Ltd. (“Fulcrum”, “we”, “our”, or “us”) provides video capture, analysis and sharing software for sport. Your privacy is a priority. This policy explains how we collect, use, and protect personal information across our website and our product suite, including Angles, Piston, and Amplify.

2. Information We Collect (By User Type)

To make this policy easier to navigate, we have categorized the information we collect based on how you interact with our ecosystem:

  • (a) Professional Analysts and Coaches (B2B): We collect names, mailing addresses, phone numbers, email addresses, and payment history. This data is used to manage licenses for Angles and Piston, provide technical support, and send product updates.
  • (b) Athletes and Squad Members (Viewers): When using Amplify or the Piston iOS App, we collect device identifiers, IP addresses, and login credentials. We process the video and tactical data uploaded by your organization (the “Data Controller”) to facilitate your review of performances.
  • (c) Prospective Employees: We collect recruitment-related information provided during the application process.
  • (d) Website Visitors: We collect usage data via cookies and web beacons, including page views, browser type, and engagement patterns to improve our site experience.

If you are located in the EU or EEA, we process your data based on:

  1. Contractual Necessity: To provide the software services you have purchased.
  2. Legitimate Interests: To maintain the security of our macOS-native software and provide analyst-to-analyst support.
  3. Consent: Where you have opted-in to receive our technical newsletters or marketing.
  4. Legal Obligation: To comply with tax or regulatory requirements.

4. Data Storage and Security

Fulcrum is a macOS-native ecosystem. We take significant steps to ensure data integrity:

  • Local Storage: For Angles, many of your “Vaults” are stored locally on your hardware. We do not have access to this data unless you explicitly choose to sync it via Amplify.
  • Cloud Security: Data stored on our servers (via Amplify or Piston remote sessions) is protected by industry-standard encryption and procedural safeguards.
  • Hardware Diagnostics: Piston servers collect “heartbeat” data (system health) to ensure match-day reliability; this data is used for support purposes only.

5. Disclosures to Third Parties

We do not sell your personal data. We only share information with third parties in the following cases:

  • Service Partners: To provide hosting, payment processing (PCI DSS compliant), or telestration integrations (e.g., RT Software/Tactic).
  • Legal Requirements: When compelled by law or to protect the physical safety of individuals.
  • Business Transfers: If Fulcrum is involved in a merger or acquisition.

6. Children’s Privacy

We do not knowingly collect information from children under 13 (or the applicable age in your region). For academy workflows, organizations using Fulcrum products are responsible for obtaining parental consent before adding underage users to a team roster.

7. International Data Transfers

Fulcrum is an Australian entity. Data may be transferred and processed in countries outside the EU/EEA. We comply with the EU-U.S. Data Privacy Framework (DPF) (the successor to Privacy Shield) and use Standard Contractual Clauses to ensure your data receives an equivalent level of protection regardless of where it is stored.

8. Your Privacy Rights

Regardless of your location, you have the right to:

  • Access/Export: Request a copy of the data we hold about you.
  • Rectify: Ask us to correct inaccurate information.
  • Erase: Request the deletion of your personal data (“Right to be Forgotten”).
  • Object: Unsubscribe from marketing or object to processing based on legitimate interests.

To exercise these rights, contact us at support@fulcrumtec.com.